In other words it is better to create a central place (your website) where you host all your content and share it on social networks or to your database from there.īut the law of ownership is bigger than the issue of where content is housed it also relates to the rights to use the content especially as it relates to UGC (user generated content). As CMI’s Joe Pulizzi says “don’t build your content house on rented land”. The question of who owns your visual content can be a complex one. It’s time to buckle up and get reading! #1 – The Law of Ownership If you are looking to maximise your marketing effort, these ten laws will help you get on track and stay there.
#Make visuals great again 2017 update#
10 Laws of visual content marketing – the 2017 update But the rules are changing as consumers become more savvy that is why we’ve put together these 10 laws.īreak them and you risk making your marketing efforts less effective. That holds true for social media posts, Facebook advertising, websites and presentations. Visual content in your marketing has become so important because it’s proven to beat text only content time and time again. But if the same piece of information is presented as a visual, in three days’ time, your brain will still remember a whopping 65% of it. Your brain will retain only 10% of the information you heard three days ago. The #1 reason visual content converts so wellĪccording to John Medina, a New York Times bestselling author of Brain Rules, “Vision trumps all other senses.”
Instead, they’ve been replaced by four new laws: The laws of caption, social, credibility, and resilience no longer hold the same sway as they did in 2015. And while the rest of the laws remain the same, the way they are applied has evolved too. In their place, four new laws have emerged. Turns out, four of our previous laws no longer apply to the same degree in today’s world of visual content marketing. We wanted to see which laws had become obsolete, which ones remained as important as ever, and whether any new laws had developed. Our criterion for re-examining the laws were simple. Download Now The evolution of the laws of visual content marketing